IAAF Announce Partnership with Asics

The International Association of Athletics Federations (IAAF) have announced that sportswear manufacturers Asics will be their new official supplier, order effective from January 1.

The announcement comes after the IAAF terminated its prior deal with Adidas ‘by mutual agreement’. The partnership between IAAF and Adidas began in 2008 and was initially due to end in 2019; however, cialis IAAF have ended their affiliation with the German corporation after eleven years.

Japanese corporation Asics will become an official partner to the IAAF, receiving branding at events and providing apparel to officials and volunteers.

The Asics deal will run for a minimum of three years, with IAAF president Sebastian Coe declaring the agreement ‘’a huge endorsement of a bright future for athletics.’’