Hyundai to Sponsor Humana Challenge & Farmers Insurance Open

Hyundai has announced today it has expanded its golf presence by becoming the official vehicle of the Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open.

With these additional golf sponsorships, drugs PGA TOUR players will drive Hyundai vehicles in three out of the first four PGA TOUR events in the 2014 calendar year. 

“We think golf is an excellent fit for the Hyundai brand and are excited to further our relationship with two of the best tournaments on the PGA TOUR’s West Coast Swing,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “These tournaments come shortly after the Hyundai Tournament of Champions and allow us to continue the momentum we established in Maui. They also provide even more exposure for our vehicles among PGA TOUR players and golf fans everywhere.”

Hyundai’s flagship Equus, Genesis sedan, Azera, Santa Fe and Santa Fe Sport CUVs will be offered to all 156 players in each event, along with tournament staff and executives. At each tournament there will also be numerous displays and hole-in-one opportunities. As an added benefit for the PGA TOUR players, those playing in both tournaments will be able to keep their vehicle for two weeks and use it to drive from the Humana Challenge in La Quinta, Calif. to the Farmers Insurance Open in La Jolla, Calif. since the events are held on consecutive weeks.

The Farmers Insurance Open takes place from Jan. 23-26 in La Jolla, Calif. and is played at the world-famous Torrey Pines South.