Roma Name Hyundai As Shirt Sponsor

Italian football club AS Roma has confirmed a three-year sponsorship deal with Hyundai.

The agreement sees the South Korean firm become the Serie A side’s back-of-shirt sponsor and global automotive partner.

The Hyundai logo will be presented on the reverse of Roma’s shirt in all domestic competitions from next season until 2021.

Hyundai will also be visible across the club’s branding at home match days and at the club’s training ground.

Guido Fienga, Chief Operating Officer at AS Roma, commented: “We are delighted to be announcing our new partnership with Hyundai, one of the most successful automotive companies in the world.

“Our common ambitions for innovation and excellence has made it very easy to close this agreement. We shall be proud to wear the Hyundai name on our back shirts and we look forward to working closely with Hyundai as they seek to entertain and engage our global fanbase.”

Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe, added: “This partnership is another major milestone for Hyundai and adds to a growing list of domestic football sponsorships in capital cities across Europe following our deals with Chelsea FC, in London, Club Atlético de Madrid and Hertha Berlin.

“AS Roma is another club with a hugely passionate fanbase that aligns with our strategy of placing fans at the heart of all our activities, and we look forward to giving back to these fans over the course of the upcoming season and beyond.”