Hyundai becomes new sponsor at Kapalua
By Community | November 5, 2010
The PGA Tour’s season-opening tournament at Kapalua has a new sponsor and a new name.
The tour announced Thursday that Hyundai Motor America has taken over as the title sponsor on Maui for a winners-only tournament that now will be called the Hyundai Tournament of Champions.
Seoul Broadcasting System had signed a deal through 2019 to be the sponsor, and will continue to support the tournament.
By changing the name of the tournament, the tour goes back to its tradition of when it began in 1953 in Las Vegas. It had been the “Tournament of Champions” until Mercedes began as sponsor in 1994.
The winners-only event moved to Kapalua in 1999. It most recently was called the SBS Championship.