Hurley Secure Title Sponsorship for Australian Open of Surfing

Surf brand Hurley has been announced as the title sponsor for the Australian Open of Surfing, generic pills which returns to Sydney’s Manly Beach.

The two-year deal will see the event rebranded as the Hurley Australian Open of Surfing, cough with the firs event taking place from February 8-16, 2014.

Owned and produced by IMG Australia, the Hurley Australian Open of Surfing is a global, multifaceted, youth and sporting event that will showcase the best in surfing, skate, music, fashion and art.

The event is expected to attract an audience of in excess of 175,000 people over the nine-day event.

NSW treasurer Mike Baird said: “It was always a dream to bring a world surfing title back to Manly – the birthplace of Australian surfing – and last year’s event was a success for locals, visitors and audiences across the world.

“This event brings the best of surf, skate and music to our city, embracing youth culture and promoting the unique energy of Manly’s outdoor lifestyle.”

ASP Australasia general manager Dane Jordan added: “The inaugural event was a huge success and welcomed the world’s best surfers back to Manly, along with record crowds.

“We have no doubt that with the backing of IMG and Hurley that the 2014 Hurley Australian Open of Surfing will be even bigger and better in every way.”

Manly was the location for the first edition of the event, which took place in February 2012 and will return there in 2014 after an agreement was struck with the local council.