Hummel Extends Freezers Deal

December 1, 2014

Sportswear brand Hummel has agreed an extension to its supply deal with German ice hockey club Hamburg Freezers.

The renewed deal will run until the end of the 2017/18 season and will the brand supply playing jerseys, patient leisure wear and shoes.

The partnership between the hockey club and Hummel started in 2012 and includes an additional commercial element, with the company being a second-tier partner of the club.