Hugo Boss the Perfect Fit for Manchester City
By Community | October 2, 2012
Manchester City FC have announce today a new partnership with HUGO BOSS that will see the global fashion brand become the club’s exclusive fashion and clothing partner of the first team.
As part of the partnership, cure HUGO BOSS will design the player’s club suits which are worn during official Manchester City engagements and cup finals.
HUGO BOSS will also work closely with the club and players on a range of photo-shoots, video content and money can’t buy experiences.
“We are delighted to welcome HUGO BOSS to our family of partners at what is a very exciting time in the Club’s history. HUGO BOSS is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled,” said Tom Glick, Chief Commercial & Operations Officer for Manchester City Football Club.
“The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership.”
Bernd Hake, HUGO BOSS UK MD, said: “We are delighted and honoured to be in partnership with Manchester City Football Club.
“HUGO BOSS has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection. Their players are style icons both on and off the pitch.”