Hugo Boss joins Formula E as official apparel partner
November 13, 2017
Hugo Boss has today joined Formula E as an official apparel partner of the electric street racing series.
As part of the agreement, Hugo Boss – one of the leading players in the global fashion market – will design and develop outfits specifically for Formula E series management, employees and volunteers.
The partnership see Hugo Boss add a new strand to its DNA, utilising 35-years of experience and expertise in the motorsport arena to best represent the newly-launched Formula E brand identity for season four.
Alejandro Agag, Founder & CEO of Formula E, said: “I’m delighted to welcome yet another global brand to the Formula E family, especially a respected and recognisable name in the world of fashion such as HUGO BOSS.
“This new partnership will see the team on the ground at each race dressed with a winning mindset and ready to deliver a spectacular event in cities across the world. As the first Official Apparel Partner of the series, we look forward to seeing the dynamic style and innovation on show that HUGO BOSS is renowned for.”
Hugo Boss Chief Executive Officer, Mark Langer, said: “As a fashion brand, we are always looking at innovative approaches to design and sustainability. When we first encountered Formula E, we immediately saw its potential and we are pleased to be the first apparel partner to support this exciting new motorsport series.”
The Hugo Boss brand will also be represented on the Formula E demo car and championship livery, plus trackside on the streets of some of the world’s leading cities.
