AS Roma HUGO BOSS Partnership Serie A

Hugo Boss becomes new AS Roma fashion partner

October 3, 2017

AS Roma has announced a biennial agreement with Hugo Boss for the provision of formal and a series of casual clothing for footballers, coaches, managers and team staff.

The team will wear the Hugo Boss collection starting from the 2017-18 Serie A championship and in all the official club occasions in the season, including European competitions.

“AS Roma is a high-level team with exceptional players and an excellent partner for our brand. We are delighted to have one of the most famous clubs in the world wearing our exclusive outfits,” said Volker Herre, Hugo Boss General Director of South Europe.

Luca Danovaro, Chief Marketing Officer of AS Roma, added: “It is an honour to associate our name with that of an unquestionably prestigious brand of international relevance.

“What unites us are values such as innovation, accuracy and the pursuit of excellence. We are very pleased to have Hugo Boss as our new partner.”

The blue dress Hugo Boss has chosen as a formal uniform for AS Roma players will be available at the Boss stores in Rome, Milan, Florence and Verona.

Rome adds to the brand sponsorship portfolio: Hugo Boss is already a partner of world-famous football clubs such as Real Madrid, Paris Saint-Germain, Bayern Munich and Spartak Moscow.

AS Roma HUGO BOSS Partnership Serie A