Huddersfield Town Renew Partnership with Swedish Cider Brand

Swedish Premium cider Rekorderlig has extended it’s official partnership with English League club Huddersfield Town.

As part of the partnership Rekorderlig will become the Official Cider of Huddersfield Town for the 2011/12 npower League 1 season.

Rekorderlig has an ever-increasing presence at Huddersfield Town, having cultivated a partnership with the Club in 2010.

During their first year of association with the Club, Rekorderlig’s well-known logo became a recognisable feature around the Stadium, with a big screen advert and perimeter boards around the pitch, they were also a sponsor of the Pedal 4 Pounds 2 bike ride last season with both of their Managing Directors taking part in the ride.

As the ‘Official Cider’ of Huddersfield Town, Rekorderlig Cider will be available for Town fans to purchase at the Club’s Training Complex Canalside. Town fans will be able to enjoy Rekorderlig’s refreshing cider as part of their pre-match warm-up at Canalside ahead of every home game throughout the season. The Swedish Cider will also be available in some parts of the Stadium on a matchday.

Rekorderlig was first created in 1999 with the purest spring water from Vimmerby, Sweden, where it is still brewed today. From its humble Swedish roots, Rekorderlig has retained its dependable honesty to become a much-loved fourth generation family-brewed cider.

Rekorderlig Cider is driving the fruit cider category with a growth rate of 162.2% and can often be seen in the hands of those who yearn for something refreshingly different. It has a clear identity that sets it apart from others and can be found in a wide range of the UK’s favourite bars and supermarkets.

Huddersfield Town Commercial Director Sean Jarvis commented: “We are delighted that Sweden’s finest producers of cider Rekorderlig have extended their stay in our ‘family’ of partners for another year.

“Rekorderlig is a globally recognised, award-winning cider which is now available for Town fans to enjoy at Canalside at a very reasonable price. We identified Rekorderlig as one of our high profile partners during the first year of the partnership and were keen to extend that deal and build on it during the 2011/12 season.

“We would like to encourage Town fans to head down to Canalside ahead of home games and enjoy a refreshing Rekorderlig – responsibly of course.”

Kieron Barton Managing Director of Rekorderlig: “We were delighted with the way the partnership went last season; our brand achieved fantastic presence both regionally and nationally courtesy of the Club. We hope to build upon last year’s foundations and use the great portfolio of partners the Club has to network and create new business and consumer relationships.”