Huddersfield Town launch commercial partnership with footwear brand Goodwin Smith
By Shantanu Srivastav | January 4, 2018
Premier League football club Huddersfield Town has announced a new commercial partnership with footwear brand Goodwin Smith.
As part of the partnership, a campaign has been rolled out with members of the first-team squad and staff with their famous ‘Bucking Good Shoes’. The new agreement will also offer Town fans exclusive offers on Goodwin Smith products, plus competitions and giveaways.
Jack Dyson, brand manager for Goodwin Smith, said: “We were keen to partner with Huddersfield Town as soon as we heard of their initial interest in us. It’s a club that carries strong traditional values and always puts their fans first, much like our brand ethos with our customers.
“With their recent promotion to the Premier League and their fantastic start to the season, it’s an exciting time to be working with the club.
“We’re keen to communicate with Town fans as much as possible during the partnership and would encourage everyone to get involved in our exclusive club competitions and offers online and on social media.”
Marc Mitchell, commercial manager for advertising and events at Huddersfield Town, added: “As brands, we have some great synergies. We both continue to grow our image and the partnership made perfect sense. It was key to us that we were able to engage with our fans and offer great discounts for our loyal support across their products.
“Over the course of the partnership there will be some fantastic offers and competitions for our fans to get their hands on a pair of shoes.”