Hublot Becomes E1’s Official Timekeeping Partner
2 hours ago
E1, the world’s first all-electric raceboat Championship, announced luxury watchmaker Hublot has become the sport’s Official Timekeeping Partner.
Renowned for its bold design ethos and technical excellence, Hublot brings its Swiss craftsmanship and precision timekeeping expertise to E1’s close on-water racing.
The partnership brings together a shared passion for innovation, performance and design, as E1 continues to push the limits of motorsport and electric marine technology, racing across four continents.
Through this global partnership with the UIM E1 World Championship presented by PIF, Hublot will be prominently integrated across the season, delivering precision timing operations, alongside visibility on the Championship’s global feed shown in over 230 territories.
The partnership is set to make its Championship debut during the upcoming E1 Lake Como GP 2026 presented by Villa d’Este which takes place on 25 April.
The watchmaker will also activate within the exclusive E1 Ocean Club VIP hospitality offering, affording invited guests an elevated, luxurious race viewing experience including access to some of the Championship’s pilots and personalities.
The partnership reinforces E1’s position as a global platform for forward-thinking brands aligned with innovation, technology and high-performance engagement.
Alejandro Agag, founder and Chairman, E1, said: “Precision is not simply a feature of what we do at E1; it is the foundation. Hublot is built on the same belief. This partnership is a natural meeting of two global brands that refuse to separate ambition from performance. I look forward to what we will build together.”
Jamie Copas, Chief Executive Officer, E1 said: “This partnership brings together two brands that are redefining what is possible in their respective fields.
“Hublot shares our belief that innovation should be felt, not just measured, and that is exactly the experience we want every fan to have with E1. We are excited to have them alongside us and look forward to everything we will achieve together.”
Julien Tornare, Chief Executive Officer, Hublot said: “Hublot is delighted to partner with the E1 World Championship that provides the perfect platform for us to engage with our clients and our Hublotista community. We see E1 as an exceptional space for client activation, offering unique and unforgettable experiences that align perfectly with the spirit of our brand.”
