Huawei Agrees FC Schalke Sponsorship

July 16, 2014

Bundesliga team FC Schalke 04 have signed a two-year sponsorship deal with multinational telecommunications supplier, for sale Huawei.

As a leading provider of information technology and telecommunication solutions worldwide, the new premium partner will support Schalke with IT services, including providing a more comprehensive and powerful WLAN (wireless local area network) in the VELTINS-Arena. 

“We’re very much looking forward to working with a major international player like Huawei in the coming years. With this business partnership, we are building a significant bridge from Europe to Asia,” explained S04 Marketing Director Alexander Jobst, before adding: “China is an important market for us; we recently established a Chinese club media world – that includes an internet presence and social-media activities. We’re looking forward to collaborating with Huawei in numerous projects over the next years.”

As a premium partner, Huawei will receive a strong presence on the LED advertising boards in the VELTINS-Arena, as well as on the relevant background sponsorship panels in the stadium’s Mixed Zone and media centre.

Joerg Karpinski, Sales Director at Huawei Germany, is also looking forward to starting the German-Chinese partnership: “We have used our brand to promote top international clubs like Ajax Amsterdam, Arsenal, AC Milan or Paris St. Germain for years. As one of the biggest football clubs in Germany and with their unique Arena, FC Schalke 04 complement this list perfectly.” He added: “As the leading provider of WLAN technology in stadiums worldwide, we’re very happy to be collaborating with a professional club like FC Schalke 04. We have also gained a sponsorship partner that shares our values: Quality, performance and sheer determination to be amongst the best.”