HSBC to title sponsor IRB Sevens World Series
October 6, 2010
Financial services giant HSBC has become the title sponsor of the Rugby Sevens World Series, look The International Rugby Board (IRB) has announced.
As part of the five-year deal the tournament will be named the HSBC Sevens World Series, and will begin with the Emirates Airline Dubai Sevens on 3 and 4 December this year.
However, the 2011 Hong Kong sevens will not feature HSBC branding as it clashes with rival title sponsor Credit Suisse.
IRB president Bernard Lappaset said: “The appointment of a market leader in the banking industry as title sponsor of the IRB Sevens World Series further enhances rugby sevens’ prominent stature as an Olympic sport with significant prestige and attraction within the global marketplace.
“HSBC is an internationally renowned brand and a true champion of the development of Rugby around the world. HSBC has a massively successful history of working with its partners to develop the Game on and off the field through the HSBC Rugby Festivals and sponsorship of the Asian 5 Nations.”
Group head of sponsorship at HSBC, Giles Morgan, added: “HSBC has a long-standing heritage in rugby and is excited about investing in such a thriving area of the game.”
The series is made up of tournaments in Dubai,South Africa, New Zealand, USA, Australia, Hong Kong, England and Scotland.