HSBC Tee Up IMG Golf Division Partnership
December 15, 2010
A financial advisory partnership has been agreed by HSBC Personal Bank to support IMG’s stellar sports division, which includes the likes of Tiger Woods and Colin Montgomerie.
The bank will now have the opportunity to offer its clients the opportunity to play alongside some of the world’s top golf professionals in pro-am tournaments whilst they also have a commitment to provide advisory services to the players.
The bank is believed to be funding a rise in the prize money for the Abu Dhabi Golf Championship to US$2.7m, up from $500,000.
HSBC has strong ties in golf having agreed a deal earlier in the year with The Open Championship to become the tournaments official banking partner. The bank also sponsors IMG’s World Golf Championships in Shanghai as well as several golf days in Malaysia and Singapore.