HSBC Rides on as FEI Eventing Global Sponsor

February 18, 2011

HSBC has agreed a further three-year term as global sponsor of FEI Eventing to include title sponsorships of the HSBC FEI Classics for a further two years. The deal will run until the end of 2013 and cover the HSBC FEI European Eventing Championships in both 2011 and 2013.

HSBC has supported the FEI Classics series since 2008 and will be contributing US$ 1m in prize money over the next three years, tadalafil which represents the biggest prize pot on offer in Eventing on an annual basis.

Commenting on the renewal Giles Morgan, HSBC Group Head of Sponsorship, stated:  “HSBC has been a proud sponsor of the HSBC FEI Classics since its inception in 2008, as well as the HSBC FEI European Eventing Championships, and the bank is delighted to be continuing its support of these prestigious international events. As part of every sports sponsorship HSBC undertakes there is a commitment by the bank to invest in the grassroots level of the sport and over the coming years HSBC will be working closely with the FEI to help continue the growth and development of Eventing around the world.”

FEI Secretary General Alex McLin added: We are delighted that HSBC, one of the FEI’s Platinum Partners, will be continuing its sponsorship of our flagship Eventing series, the HSBC FEI Classics. The partnership of a global brand like HSBC and a series like the Classics is a perfect fit and HSBC’s continuing support of the FEI European Championships confirms them as the global sponsor of Eventing.”