HSBC Golf Championship Winner Robert Rock Inks Deal with Emirates Palace

Abu Dhabi’s most prestigious hotel, the luxurious Emirates Palace, today announced a two-year sponsorship agreement with Robert Rock, the newly crowned champion of the Abu Dhabi HSBC Golf Championship.

Rock captured the imagination of the golfing world with his stunning victory at the Abu Dhabi Golf Club, which saw him eclipse some of the greatest names in golf, including Tiger Woods, Rory McIlroy, Lee Westwood and Martin Kaymer.

Super-star Robert Rock spoke of starting a new Golf Academy in Abu Dhabi, which is considered the first of its kind in the area, and aims to promote the sport in this region. He unveiled his plan after signing a two-year agreement with his sponsor the Emirates Palace Hotel today.

“It is the right time to start my plan, the academy will be training young-ones in U.A.E to play this game, and raise knowledge of Golf regionally. I believe that the emirate of Abu Dhabi has a great infrastructure to design and start the academy then run it in the next few years,” Rock said during the press conference.

Rock added, “I’m delighted to be part of the Emirates Palace family. To win the Abu Dhabi HSBC Golf Championship was the greatest achievement of my career, a great thrill that will always be associated with the Emirates Palace, where I was lucky enough to stay for the duration of the tournament.” “The Emirates Palace is unlike any hotel that I have ever stayed. I’m proud and honored by the association and look forward to a successful two years.” Rock captured the imagination of the golfing world with his stunning victory at the Abu Dhabi Golf Club, which saw him eclipse some of the greatest names in golf, including Tiger Woods, Rory McIlroy, Lee Westwood and Martin Kaymer.

The Emirates Palace is synonymous with refined quality and style, attributes that Rock showed in abundance during four days of sustained excellence, which saw him win the tournament by a stroke.

It was Rock’s second European Tour victory in seven months following his maiden win at the BMW Italian Open last June. 

Bugra Berberoglu, General Manager of Emirates Palace Hotel, said, “We are pleased at the Emirates Palace to sign an agreement, as the official sponsor, for two years, with the new golf world champion Robert Rock. Emirates Palace, as we all know, has been always interested in this kind of sport and Rock, the rising star, will be an excellent choice to be our Gold Ambassador in the UAE.

“We are looking forward to working closely for two years with Mr. Rock, the newly crowned champion in the Abu Dhabi HSBC Golf tournament, to raise the name of Emirates Palace and Abu Dhabi city in the world of this fascinating sport, which is an interest to millions around the world. “On this occasion I am pleased to reiterate the important role played by the Emirates Palace in the service of the community through our sponsorship of sports, cultural, heritage and artistic activities to boost tourism in Abu Dhabi, which is known today as one of the most important tourist destinations in the world.”