HSBC Continues Support for Golf With Renewal of Global Golf Sponsorship Programme

Banking and financial services organisation HSBC has signed a renewal of three pillars of its global golf sponsorship portfolio.

The company has agreed multi-year extension contracts for the renewals as title sponsor of the HSBC Champions, view the HSBC Women’s Champions in Singapore and the Abu Dhabi HSBC Golf Championship.

The announcement was made in Shanghai on Monday in a ceremony featuring PGA Tour Commissioner, order Tim Finchem; European Tour Chief Executive, Keith Pelley; Chief Executive of the R&A, Martin Slumbers; Asian Tour Chairman Kyi Hla Han among others.

Giles Morgan, Global Head of Sponsorship and Events at HSBC said: “In the last decade we have been involved in 45 tournaments and brought world class golf events to China, Singapore and the UAE.  Today we are re-stating our commitment to golf in Asia and the Middle East.

“We believe today’s announcement represents a major statement of intent as golf prepares to return to the Olympic Games following a 112 year absence – it’s a huge opportunity for the sport and one golf needs to grab with both hands.”

PGA Tour Commissioner Tim Finchem said: “We are thrilled that with this five-year extension, the HSBC Champions will be a part of the PGA TOUR’s FedExCup schedule through the 2020-21 PGA TOUR season.”

European Tour Chief Executive, Keith Pelley, said: “This announcement is wonderful news for The European Tour and continues our partnership with HSBC which stretches back to November 2005 when the first HSBC Champions tournament was part of our International Schedule.”

LPGA Commissioner, Mike Whan commented: “HSBC Women’s Champions is one of the best events on our Tour and HSBC’s commitment to women’s golf is unwavering.”

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