How The Return Of LaLiga Reached Over 92 Million People
October 2, 2019
As the 2019/20 LaLiga Santander season kicked off to a global TV audience, another huge demographic was discovering the competition online. Thanks to a worldwide campaign involving over 100 influencers, more than 92 million people were reached via social channels to help the league make the most memorable return possible.
This result, which also includes 16.4 million interactions, marks a 56% year-on-year rise in engagement for the #HolaLaLigaSantander campaign, an initiative from LaLiga’s digital team to build anticipation and entice new audiences to the competition on a global scale. Now in its second year, the campaign produces memorable and shareable ‘unboxing’ videos from an array of LaLiga ambassadors and global influencers, featuring the official match ball of the competition.
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