How LaLiga’s Latest Technology Projects Will Enhance The Entertainment Industry

July 1, 2020

  • More than 20 projects at LaLiga have been officially certified as research and development.
  • The business intelligence and analytics department employs 70 professionals and designs tools that improve LaLiga and other organisations.

As technology becomes increasingly important for the growth of all businesses, LaLiga has invested heavily in the tools and personnel that can take the entertainment industry forward. This has produced a significant change in how LaLiga operates on and off the pitch and positioned the competition as a leader in the industry, ensuring Spanish football continues to compete at the highest level.

Since Javier Tebas took over as LaLiga President in 2013, technology has been a key component of the strategic plan for Spanish professional football’s growth. This has seen LaLiga develop its digital offering at all levels and create a department of business intelligence and analytics. Led by José Carlos Franco, LaLiga’s Managing Director of Technology and Data, this department now has 70 employees and plays a key role within every part of the competition.

“We use the same methodologies that a major tech company might use,” Franco explained. “We’ve brought their way of working into our industry.”

With this ongoing innovation, LaLiga has been officially recognised by the Certification Agency for Spanish Innovation (ACIE) and the European Quality Assurance (EQA) scientific entity, with more than 20 projects being certified.

LaLiga’s OTT Platform
Many of the tools and platforms that met the requirements to receive R&D certifications are designed to enhance the future of the industry. An example is LaLiga’s own OTT platform, LaLigaSportsTV.

The platform, which was launched in September 2018, offers free broadcasts of more than 30 different Spanish sports, providing the kind of coverage that many of the country’s sporting federations never had before……

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