How LaLiga North America And Herbalife Nutrition Embraced The Power Of Multi-Language Content

February 26, 2021

The North American market is diverse and competitive when it comes to engagement with football fans. But with a growing love of ‘soccer’ and a World Cup in the USA, Canada and Mexico around the corner, the opportunities are impossible to ignore.

For LaLiga North America, the joint venture created between LaLiga and Relevent Sports Group in 2018, building strong commercial partnerships has been a central part of building local relevance, such as the partnership recently set up with the global nutrition specialists Herbalife Nutrition.

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