Hotstar Unveils VIP Subscription For Original Content

Star India’s OTT platform Hotstar has launched Hotstar VIP, a subscription service offering original and STAR network content.

Hotstar has unveiled an option to pay by cash. Currently in a test mode, users can subscribe to Hotstar VIP with cash to be collected from their doorstep in the next 48-72 hours.

All the Hotstar subscribers who already have Hotstar’s All Annual Sports plan, will get an upgrade to the new VIP plan on a complimentary basis with no additional charge

The platform will further allow phone number logins.

Varun Narang, chief product officer, Hotstar, said: “Hotstar VIP is aimed at providing users accessibility – be it with the introductory price or the ability to watch exclusive new shows in multiple regional languages. It is a value proposition built with the Indian audience at the heart of it.”