India’s Hotstar Reports Massive IPL Viewing Figures
By Taruka Srivastav | April 18, 2019
Star India’s OTT platform Hotstar has touched a record viewership of 267 million viewers in the first three weeks of this year’s IPL season.
It further witnessed a doubling of growth in viewing time over the same period last year.
Hotstar set a record of of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.
This year Hotstar introduced social cricket-watching experience called ‘Koi Yaar,Nahi Far’ (no friend is too far), through which irrespective of their location, viewers have the opportunity to invite their friends and family to the platform, watch the matches, and participate in the Watch ’N Play game together.
Varun Narang, Chief Product Officer, Hotstar, said: “The remarkable rate at which the viewership has grown over the years is testament to the audience pull that Vivo IPL enjoys. On the back of this, Hotstar continues to break records by raising the bar in reinventing the sporting experience for millions of Indians.
“These staggering numbers in just three weeks signify the platform’s immense reach and scale, as well as our technological ability to deliver an uninterrupted, immersive cricket watching experience for consumers.”