Becomes Official Hotel Booking Partner of Liberty Bowl

October 31, 2012, the leading provider of online services to the global group sales market, has been selected to be the Official Hotel Booking Partner of the AutoZone Liberty Bowl. will work directly with the Bowl’s official sponsor hotels to provide out of town fans attending the 2012 and 2013 AutoZone Liberty Bowl games with the convenience of making hotel room reservations online. Individual fans and groups will have the opportunity to make their hotel reservations through

“We’re proud to partner with to offer our traveling fans their expertise,” said Steve Ehrhart, Executive Director of the AutoZone Liberty Bowl. “ will provide the visitors to the AutoZone Liberty Bowl an easy and convenient means of booking their hotel rooms.”

Tim Hentschel, CEO of, added: “We’re proud to be selected as the hotel booking provider of the AutoZone Liberty Bowl. We look forward to providing great service to the fans attending the AutoZone Liberty Bowl and enhancing their bowl travel experience. Our job is to make the reservation process easy, efficient and provide multiple options for hotel accommodations at the best possible rates.” has an outstanding track record of experience working with professional, college, and youth sports organizations including MLB’s New York Yankees, the NFL’s San Diego Chargers, St. Louis Rams, and Washington Redskins, the NBA’s Los Angeles Clippers, and the Florida Panthers of the NHL.