Hotbox Sports Enters NHL Market with New Jersey Devils Deal

October 17, 2014

Hotbox Sports Ventures, health a New Jersey-based fantasy sports technology and content provider, has entered the National Hockey League (NHL) market by agreeing to sponsor the New Jersey Devils.

As part of the deal, the Devils will promote, as it introduces a new style of fantasy sports gaming to hockey fans around the world in late November. The sponsorship pact will promote throughout Devils assets including in-arena, media and social channels.

“Fantasy sports plays an important role in a fan’s experience, and we wanted to bring Devils fans a game where they could focus on their favorite players and their favorite team,” said Scott O’Neil, CEO of the New Jersey Devils and Prudential Center. “Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivaled fantasy game experience.”

“Hotbox Sports is very proud to be working with the New Jersey Devils on this new and engaging fantasy game for sports fans,” said Terry Lyons, Chief Marketing Officer and head of business development for Hotbox Sports Ventures. “We are thrilled to activate our first entry-fee product with strong sponsorship support from the New Jersey Devils, our longtime business partner who sees the future of Hotbox Sports in the exciting space of fantasy sports.”