Horseshoe Casino Sponsors Memphis Grizzlies

NBA team Memphis Grizzlies has signed a three-year sponsorship agreement with Horseshoe Casino and Hotel.

As part of the deal, Horseshoe will title sponsor its courtside restaurant and bar. The Horseshoe Club, formerly known as the Lexus Lounge, will open in time for the start of the regular season

Horseshoe will also become the presenting sponsor of the Grizz Girls dance team.

“The Horseshoe Club will allow us to partner with the Memphis Grizzlies to provide the heightened level of service, offerings and experiences our Horseshoe customers experience every time they visit a Horseshoe casino,” Scott Barber, president of Caesars Mid-South.

Anthony Macri, senior director of corporate partnerships with the Grizzlies, commented: “Horseshoe wanted to have a unique customer engagement. The experience in the new Horseshoe club will be enhanced by their commitment to entertainment. We’ll see that in place with the Horseshoe Club.”