Hookit Rankings: NBA In A League Of Its Own In Interactions

The NBA was miles ahead of other competitions in social media interactions in March, according to sponsorship analytics and evaluation platform Hookit.

The U.S. basketball league generated over 169 million interactions during the month. That total is 90% higher than Spain’s LaLiga in second place among leagues and similar competition rights owners..

The Top 10 shows a wide mix of sports, with football and cricket both appearing twice along with basketball,  American football, baseball, mixed martial arts, motor racing and ice hockey.

See the detailed list in the video.