Hookit Analysis: March Madness Is Pretty Crazy On Twitter Too

By Community | May 1, 2019

The annual NCCA Men’s Basketball tournament is called March Madness for good reason.

What makes it so special and enjoyable for fans is that it’s wildly unpredictable with loads of upsets and new heroes appearing from nowhere every year.

It’s not only next to impossible to predict the Final Four. Just figuring out which teams will make it out of the early rounds is a challenge.

This quick presentation from sponsorship analytics and evaluation company Hookit covering Team Mentions on Twitter during the tournament captures the March Madness spirit while delivering some fascinating insights into the volatility of fluctuating social media interaction.

Watch them go up and down and see if you can guess who winds up on top.


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