Hong Kong Football Association Appoints Essentially Group as Commercial Agency

By Community | September 24, 2012

International sports marketing agency, abortion Essentially Group has been appointed by The Hong Kong Football Association (HKFA) as its exclusive commercial agency with immediate effect.

Essentially will work closely with the HKFA across all non-media commercial areas, health with a key part of its role to source new commercial partners and create sponsorship opportunities for brands.

The HKFA is responsible for the promotion, development and governance of football in Hong Kong from the National team and professional league down to grassroots community based programmes. Football is the number one participatory sport in the Territory.

Mark Sutcliffe, the new CEO of the HKFA,commented: “Consistent with the recommendations of our development blueprint “Project Phoenix”, the HKFA is committed to realising the value of its commercial inventory. The appointment of Essentially reinforces this commitment. Together with Essentially, I have full confidence that the HKFA will attract and retain key partners in key market segments to help foster further development of the game within Hong Kong”.

Brian Leung, Chairman of the HKFA added: “Everyone knows that football has the power to bring communities together, which could even go beyond sport.The role of the commercial partners is not just about increasing the revenue of HKFA, but to boost the awarenessand interest of local footballamong the citizensand achieve a win-win situation.”

Paul Slatter, Head of Sales, Asia for Essentially commented: “We are delighted and honoured to be working on behalf of the HKFA as its commercial agency. Football is a proven platform for brands and we are looking forward to helping the HKFA find new partners and developing commercial opportunities at such an exciting time for Hong Kong football”.

Headquartered in London and part of the media group Chime Communications, Essentially is a multi-service agency with an established presence in Asia. The group works with both brands and rightsholders to deliver marketing solutions through sport. Essentially has a strong track record in football internationally including representing Real Madrid, Tottenham Hotspur and a major presence in Brazilian football.