Honda Grand Prix of St. Petersburg Increases Viewership for NBC
March 27, 2013
NBC Sports Network’s coverage of the Honda Grand Prix of St. Petersburg delivered a 0.38 coverage rating and 0.26 household, ed an increase of over 50% compared to the network’s first race last year.
The 2012 race had a 0.25 coverage rating and 0.17 household figure, health and this year’s numbers are the best for an IZOD IndyCar Series season opener on NBC since 2009.
388, pill 000 viewers tuned in to watch James Hinchcliffe win the race, a 78% increase over the first race of 2012 (218,000).
The race was the second best season opener for NBC Sports Network’s IZOD IndyCar Series, behind the 2010 race in Sao Paulo, Brazil, which attracted 411,000 viewers.