Honda extends sponsorship with NHL’s All-Star game

The National Hockey League (NHL) has announced Japanese car manufacturer Honda is to be the title sponsor of the NHL All-Star Game being held Jan. 29 at the Staples Center in Los Angeles, USA.

Honda, who has naming rights to the Honda Centre, home of the Anaheim Ducks, will also feature vehicles at NHL events throughout the 2016-17 season.

The Japanese company will also be the “Official Vehicle of the NHL”, and has committed to awarding the MVP of the 2017 NHL All-Star Game with a 2017 Honda Ridgeline pickup truck at the conclusion of the game.

 “We look forward to working with the NHL to create some fun for fans throughout the 2017 All-Star weekend including the intersection of Hockey and Hollywood that will be arriving at LA Live the last weekend of January,” said Jeff Conrad, senior vice president of the Honda division, in a statement on Thursday. 

“The 2017 NHL All-Star Weekend marks Honda’s third straight year as title sponsor and demonstrates their commitment to hockey fans – both in Southern California and across North America,” said Brian Jennings, NHL Executive Vice President and Chief Branding Officer. “Honda shares our goal to make each All-Star Weekend more entertaining than the last, and are amazing partners in the continued growth and success of the NHL.”

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