Holland Heineken House to Feature at Sochi 2014
July 24, 2013
The Holland Heineken House and the Sochi 2014 Winter Olympic Games organisers have found a suitable venue for the Dutch base, putting an end to speculation that the popular feature will not be included at next year’s Games.
Heineken House is the main base for Dutch athletes, families, fans, sponsors and media and is set-up as a hospitality venue during Olympic events.
Heineken and the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) have now found a location next to the Olympic Park in Sochi.
Gerard Dielessen, managing director NOC*NSF said: “I am delighted to be able to extend our successful partnership between Heineken and NOC*NSF through to 2016.
“We will be delighted to welcome, together with Heineken, all Dutch athletes and guests at the Holland Heineken House, both in Sochi and in Rio.
“This is excellent news for our athletes, our fans and everyone that wishes well for our teams.”
The Holland Heineken House first emerged in Barcelona in 1992 and the House in Sochi will mark the 12 time it has been in operation.
Alexandra Palace (pictured) hosted the Heineken House at London 2012 and was a big hit with fans and athletes alike.
The renewal of the partnership will now see the tulip logo redesigned in time for Sochi 2014.
Philip de Ridder, managing director of Heineken Netherlands commented: “As a proud Dutch brewer I am delighted that we will be able to offer the fantastic Holland Heineken House experience again during the Sochi Olympic Games.
“”This has become a tradition appreciated by many: ‘the house’ is firmly part of our Heineken roots now, it has become a ‘home away from home’ for many during the Games.
“Our standards when selecting a location are very high, we do not want to settle just anywhere, so being able to land a good spot is not always a given.
“With the support of our team at Heineken Russia, we have managed to find a location adjacent to the Olympic Park, what more could we wish for.
“And being able to at the same time extend the contract with NOC*NSF until Rio 2016 is a great result.
“The natural fit between NOC*NSF and Heineken is perfectly symbolised by the more prominent role the Olympic Rings have been given in our new logo.”
Sochi 2014 will be the fourth consecutive appearance of the Heineken House at the Winter Olympics, with the Vancouver 2010 venue the Minoru Arenas in Richmond.