Holiday Inn to Sponsor Force India F1 Team at Abu Dhabi

By Community | October 18, 2012

Holiday Inn have agreed a sponsorship deal with Sahara Force India Formula One Team to become an official team partner for the upcoming Abu Dhabi Grand Prix.

The hotel brand, which is part of InterContinental Hotels Group (IHG), will feature on the drivers’ race suits, garage panelling and team marketing tools, ensuring significant global visibility during the race weekend.

Dr Vijay Mallya, Team Principal and Managing Director: “We are delighted to join forces with one of the most well-known hotel brands in the world and it’s encouraging to see such a powerful brand recognise the potential of the Indian market going forward. We always aim to take a fresh and creative approach to our partnerships and we have plenty of activities planned in Abu Dhabi to celebrate Holiday Inn’s partnership with us.”

Jan Smits, Chief Executive Officer, Asia, Middle East and Africa for IHG: “Formula One provides an exciting global platform for Holiday Inn and our partnership with Sahara Force India recognises both the reach of Formula One internationally and the continuing importance of India to our business. Our involvement with the only Indian team will help ensure the visibility of the Holiday Inn brand in one of our most important emerging markets.”