Hoffenhaim Sign Third-Level Sponsor with Baktat

As of the 2011/12 season German Bundesliga soccer club TSG 1899 Hoffenheim will be sponsored by a Mannheim-based food production company after signing a third-level sponsorship deal with Baktat.

A manufacturer and wholesaler of Turkish food, here Baktat has come to a business partnership arrangement with the Sinsheim-based club, which will see the company receive advertising at Hoffenheim’s home ground, the Rhein-Neckar Arena, including on the LED screens at the stadium.

Also under the terms of the agreement, Baktat are entitled to corporate hospitality services at the stadium and will be involved in various promotional activities.

Mustafa Baklan, managing director of Baktat, said: “In addition to the communication and sales objectives of our engagement, I am an advocate of sport and its large contribution to international understanding, integration and how it makes people exemplify the virtues of passion, commitment and tolerance.”