Hitachi Reveal New Sponsorship Venture

By iSportconnect | March 30, 2012

It has been announced that Hitachi Automotive Systems America, erectile a subsidiary of Hitachi America, therapy Ltd, will kick off its sponsorship and join the Team Penske IZOD IndyCar Series program for the 2012 season.

Hitachi Automotive Systems will serve as a primary sponsor on the No. 2 Team Penske Dallara/Chevrolet-powered Indy Car driven by Australian born, Ryan Briscoe this season. Hitachi will be branded at eight IndyCar Series races this season, kicking off this weekend with the first race in Birmingham, Ala., and subsequent races in Long Beach, Calif., Sao Paulo, Brazil, Detroit, Mich., Toronto, Canada, Edmonton, Canada, Qingdao, China and Sonoma, Calif. Hitachi will also serve as an associate sponsor on the No. 2 car during the balance of the IndyCar races this season.

In addition to the sponsorship, Hitachi Automotive Systems will also supply components on the new Chevy Race engine. “Hitachi Automotive has a long standing relationship with General Motors. We have worked closely to collaborate on the fuel system delivery for Chevy’s new racing engine used in the 2012 IndySeries,” said Rob Sharpe, Vice President of Sales for Hitachi Automotive Systems America, Inc. “We are also thrilled to become part of the winning Team Penske IndyCar program, our first sponsorship for the IndyCar racing program,” said Sharpe.

“Through our collaboration with Hitachi we have been able to transfer the technology and experience from production components in Chevrolet vehicles on the road today. We have taken that expertise and incorporated it into the fuel system design of the new Chevy IndyCar V-6 race engine, including the environmental benefits resulting from direct injection and the use of ethanol (E85) fuel. Learnings from the on-track performance of the direct injection fuel system technology may be incorporated into future production applications,” said, Chris Berube, Chevrolet IndyCar – Program Manager.