Hisense Australia to Sponsor 2014 Australian Open

Hisense Australia, a global television and refrigeration manufacturer has agreed to sponsor the Australian Open and Australian Open Series tournaments, the Brisbane International and Apia International Sydney.

With the Australian Open the first of the four Grand Slam tennis events for 2014, Hisense will be the television of choice for broadcasters and tennis fans to catch all the live action from Queensland Tennis Centre, Sydney Olympic Park, Rod Laver Arena and Hisense Arena.

Along with the robust list of Australian Open sponsors, Hisense has organised a Family Fun activation area on Grand Slam Oval at the start of 2014. A number of giveaways will also take place through Hisense’s Facebook page from now until the start of Australian Open 2014.

“This a fantastic step the company is taking to increase awareness of the Hisense brand, it’s simply a culmination of our ongoing strategy,” said Andre Iannuzzi, head of marketing, Hisense Australia. “We are directly aligning ourselves with a great Australian pastime that’s been played in Hisense Arena for years.”

“Tennis Australia is thrilled to welcome Hisense as an official sponsor of the Australian Open,” said Craig Tiley, CEO of Tennis Australia and Tournament Director of the Australian Open.

“Each year Hisense Arena plays host to some of the world’s top tennis players competing at the Australian Open, and we are very excited to see Hisense extend its association with the event.”

“In 2014 Hisense will be the official supplier of all television and refrigeration appliances, testament to the outstanding quality of Hisense products befitting a world class sporting event.”