Hilton Tees Off With European Tour
May 22, 2018
Golf’s European Tour has announced a three-year partnership agreement with Hilton Hotels.
The deal will see the hotel chain sponsor several competitions including this year’s BMW International and BMW PGA tournaments.
The collaboration will target greater fan engagement as well as Hilton receiving naming rights to the tour’s ‘Golfer of the Year’ award. Access to the tour’s content platforms, to help drive brand awareness, will also be granted.
Aligi Gardenghi, Vice President of Marketing Europe, Middle East and Africa at Hilton, said: “The European Tour provides us with an outstanding platform to showcase our portfolio of hotels, deliver exceptional experiences to our guests and connect with passionate golf fans across the world we’re looking forward to be collaborating on a number of exciting initiatives this year and beyond.”
Keith Pelley, Chief Executive of the European Tour, added: “It is incredibly exciting to work even more closely with a brand of the scale and prestige of Hilton and we look forward to some exciting collaborations over the next three years.”
The BMW PGA Championship gets underway in the UK later this week at the Wentworth Club in Surrey.