Hertz to Sponsor College Basketball’s Battle On The Midway

The Hertz Corporation and organizers for the Battle On The Midway announced today that Hertz will be an Official Sponsor of the Battle On The Midway.  

San Diego State University, coached by Steve Fisher who won an NCAA national title in 1989 will play the 2003 NCAA champions Syracuse University aboard the USS Midway aircraft carrier on Friday, November 9 in the Battle On The Midway game.

“The Battle On The Midway will be an amazing game with two of the NCAA’s top teams going head to head on the aircraft carrier,” commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora.  “Our Hertz for Heroes program is dedicated to helping veterans and those return home from active military duty.  These brave men and women are true heroes and deserve our utmost thanks and appreciation.  Like those in the military, San Diego and Syracuse players are dedicated, hardworking and are driven to succeed, all qualities Hertz admires.”

Hertz’s sponsorship of The Battle On The Midway is part of its Hertz for Heroes program, a project initiated last Veteran’s Day by Hertz employees with military backgrounds.  In addition to sponsorship of the Battle On The Midway, Hertz is also donating a portion of each car rentalreservation booked on Hertz.com from November 11 through November 12, 2012 and a portion of every equipment rental contract opened between November 1 and November 11, 2012 to DAV.  Hertz for Heroes has logistical and distribution support from the 8500 member National Defense Transportation Association, (NDTA).  Formerly launched in 2011 with the donation of 40,000 free weekend rentals to vets returning home from overseas, Hertz for Heroes was expanded when the Company joined the White House’s Veteran’s Hiring Initiative, Joining Forces, led by the First Lady and Dr. Jill Biden.  

The Battle On The Midway is set for a 5:00 p.m. PST start and will be televised nationally by FOX Sports Net.