Hertz Named Official Car Rental Sponsor of Arnold Palmer Invitational
March 27, 2013
The Hertz Corporation have extended their association with the Arnold Palmer Invitational by signing a four-year partnership for Hertz to be the Official Car Rental Sponsor of the Invitational.
Hertz and Arnold Palmer have been together for 30 years, since 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer’s PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard.
“Hertz has enjoyed a long-standing relationship with Arnold Palmer, from our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “Hertz has a robust roster of sports relationships and our continued partnership with the Arnold Palmer Invitational Presented by MasterCard highlights the importance of the sport and the incremental value we receive reaching its loyal fan base.”
“Nothing pleases me more than to know that my long-time association with Hertz continues with the four-year extension of its associate sponsorship of our tournament,” Palmer said. “Hertz has been a loyal and generous supporter of the tournament through most of its existence and has played an important role in raising its stature to the high level the Arnold Palmer Invitational Presented by MasterCard enjoys today.”