Hertha Berlin Appoint Yabo Sports As Asia Betting Partner
By Shantanu Srivastav | May 18, 2018
Bundesliga football club Hertha Berlin has named Yabo Sports as its official betting partner in Asia for the upcoming 2018/19 season.
As part of the agreement, Yabo Sports will be advertised on TV-relevant LED-boards and on the ‘Blue Carpet’, an advertising tool used in the German top flight. Furthermore, company logos will be present on the club’s social media platforms in Asia and Europe.
Ingo Schiller, Chief Executive Officer at Hertha, said of the deal: “Yabo Sports is our first regional exclusive partner in Asia, which is a strategically important market for us. Looking forward to a long and successful partnership with Yabo Sports, we will continue to drive Hertha BSC’s internationalization strategy hand in hand forward.”
Sunny Xu, Chief Executive Officer at Yabo Sports, added: “Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club. We appreciate Lagardère Sports’ facilitation and professionalism in bringing Yabo Sports and Hertha BSC together. Looking ahead, we will devote ourselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.”
Hertha finished 10th in the Bundesliga this season.