Hero to Title Sponsor Indian Super League

The inaugural Indian Super League has welcomed Hero MotoCorp Ltd as their new title sponsor.

With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the ‘Hero Indian Super League’.

Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, said, “Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup.

“Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm. The Indian Super League, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the Title Sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grassroots level to help identify and promote local talent.”

Uday Shankar, CEO, Star India, added: “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football. We feel honoured and privileged to present the ‘Hero Indian Super League’ to the growing base of Indian football fans.”