Hero MotoCorp Sign up Tiger Woods as Global Ambassador

Indian motorcycle manufacturer Hero MotoCorp has agreed a deal with golf star Tiger Woods to become their ‘global corporate partner’ in a four-year deal.

Pawan Munjal, sick vice-chairman, purchase chief executive and managing director of Hero MotoCorp, purchase said: “An achiever par excellence, Tiger’s appeal and charisma spans across continents cutting through barriers of geography, age, language and nationalities.

“This partnership between Tiger and Hero MotoCorp, therefore, is truly reflective of Brand Hero’s global journey. 

Hero’s agreement with Woods follows on from their deal to title sponsor the Tiger Woods Foundation’s World Challenge tournament in September.

The agreement will commence with the next edition of the tournament, which begins today (Wednesday) in Orlando, Florida.

Munjal added: “Having spread our footprint across Asia, South and Central America and Africa over the past two years, we are now poised to make a quantum jump in our global foray, aiming to be in as many as 50 countries by 2020.

“We have lined up exciting campaigns to build on the core values of Hero in our global markets and Tiger is going to play an integral role in these initiatives.”