Herbalife Extend Deal as Official Nutrition Advisor to Youth Soccer Organization

May 15, 2013

Global nutrition company, Herbalife, has announced that it will continue as Official Nutrition Advisor to the American Youth Soccer Organization (AYSO).

This one year agreement continues a relationship with the country’s leading youth soccer organization that started in 2008.

The agreement will see Herbalife continue to provide nutrition information and training to AYSO parents, players and volunteers through AYSO newsletters, websites and specific online tools that are being developed by Herbalife specifically with and for AYSO.

“We are extremely proud of the continuing relationship we have with AYSO and what we are doing together to highlight and educate children about the importance of a healthy, active life,” said Ibi Fleming, Herbalife senior vice president and managing director, North America region.

“The relationship with Herbalife has been a key part of our strategy in helping children and their parents understand the importance of healthy choices. We’re excited to be able to build on all that we have achieved with Herbalife,” said Lynn Berling-Manuel, AYSO Chief Marketing Officer.

AYSO was started in Los Angeles in 1964 with nine teams. Today, the organization has more than 50,000 teams and over 500,000 players.

This agreement is part of Herbalife’s broader sponsorship program aimed at promoting healthy and active lifestyles. AYSO joins more than 100 other Herbalife-sponsored athletes, teams and events, such as the LA Galaxy soccer team and Herbalife Triathlon Los Angeles.

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