Heisman Trophy Winner Robert Griffin III Bites Into New Deal with Subway

April 23, 2012

Restaurant chain, cialis buy Subway, has signed former Baylor quarterback and 2011 Heisman Trophy winner Robert Griffin III (RG3) to an endorsement contract.

RG3 is to become Subway’s latest Famous Fan. RG3 is expected to be taken with the second overall pick in next week’s NFL draft, a slot the Washington Redskins currently hold, giving the quick service restaurant a solid “FAN” in the Washington, DC market. Subway currently has over 25,000 locations in the United States.

Next week, Subway will build an RG3 bust from its currently featured “Smokehouse BBQ Chicken” at a Subway store in midtown Manhattan. Print ads will appear in Sports Illustrated and USA Today with commercial spots likely following.

Other Subway famous fans include: Blake Giffin , Apolo Ohno, Carl Edwards, CC Sabathia, Michael Phelps, Ryan Howard, Justin Tuck, Michael Strahan, Jay Glazer, Ndamukong Suh & Nastia Liukin.

According to Bob Dorfman, EVP of Baker Street Advertising, Subway traditionally signs a top college football prospect to a short-term deal around this time every year to capitalize on the NFL Draft hype, but RG3 is a pitchman Subway could stick with long term. Added Dorfman: “His amazing physique fits well with the brand’s “healthy choice” message, and while draft position is no guarantee of future success as an NFL quarterback, his prospects of becoming a star in the league are bright. He’s articulate, charismatic, and has the talent to make a difference immediately.”

Industry giant CAA Sports is responsible for all of RG3?s marketing deals. CAA and RG3 have done nicely pre-draft, signing endorsement contracts with Adidas, EA Sports and Castrol Oil.

by Ismail Uddin