Heinz Ketchup to Launch Super Bowl Advert after 16-year Absence

Heinz Ketchup has revealed it will air a 30 second television commercial, allergy marking its first appearance in the Super Bowl in sixteen years and only the second appearance in the brand’s history.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand, therapy ” said Bill Ulrick, pharmacy Senior Brand Manager for Heinz North America. “The commercial investment is part of a larger effort to renew our commitment to engage with our great fans.”

The advertisement is part of a campaign encouraging ketchup fans to share how they enjoy Heinz products. 

The commercial was created by Heinz’s agency of record, Chicago-headquartered Cramer-Krasselt (C-K).