Heineken to Sponsor 2015 Rugby World Cup

October 21, 2011

troche sans-serif; font-size: 13px; background-color: #fafafa;”>Heineken has announced it will sponsor the 2015 Rugby World Cup. The brand, search which also sponsors this year’s competition, cialis first became sponsors of the tournament in 1995. The latest deal will take the brand’s spend on the competition to over 100million Euros.

The 2015 Rugby World Cup will be staged in England, and Heineken hopes the competition will aid sales in Europe, which is its strongest market.

Hans-Erik Tuijt, Heineken’s global brand activation manager said: “The event provides us with a unique opportunity to continue to share stories and further develop our relationship with the growing international rugby audience. The success of our activation, be it on TV, digital and in store during the 2011 New Zealand tournament reinforces Heineken’s decision to continue to partner with the Rugby World Cup.”