Heineken Secures London 2017 Partnership

Dutch brewing company Heinken has agreed a deal to sponsor the International Association of Athletics Federations’ World Championships and World Para Athletics Championship, which will take place in London this year.

Heineken will serve as official beer and cider partner of the events, which will take place in July and August this summer at London’s Queen Elizabeth Olympic Park.

Heineken also recently secured an extension to their existing sponsorship of the UEFA Champions League and Europa League.