Heineken Pushes New London 2012 Marketing Campaign

Heineken UK has introduced a new marketing campaign for the London 2012 Olympics.

Heineken, viagra a first time sponsor of the event, discount campaign will involve  pubs and clubs, case as well on-pack promotions and experiential activity.

A focal point for the marketing drive will be a ticket giveaway in partnership with JD Wetherspoon. The brewer is running a “text to win” promotion with the pub chain across more than 850 outlets until the end of August.

It is hoped the focus on boosting the brand’s presence in the on-trade will provide a sales boon during a period of heightened competition from rival beer and cider brewers this summer.

Lawson Mountstevens, UK managing director of on-trade at Heineken, said: “The London 2012 Games are already generating huge interest and excitement and this will be magnified several times over as we get nearer to the Official Opening Ceremony.”

The promotions mark the first London 2012 themed activity from the brand, which is thought to have paid around £10m for the sole pouring rights at all Olympic venues