Heineken House at Alexandra Palace in 2012
December 4, 2010
The Dutch Olympic Committee has chosen London’s Alexandra Palace to host the famous Heineken House for the duration of the London 2012 Games.
The landmark will be transformed into a giant beer hall acting as a hospitality centre for athletes, officials and VIP officials. Situated in north London the venue will also be open to the general public.
Holland have followed in the footsteps of France, Germany and Brazil who have all secured hospitality areas around London. France have an agreement with Old Billingsgate, Germany with the Museum of London Docklands and Brazil with Somerset House.
Managing Director of the Netherlands Olympic Committee, Gerald Dielessen said: “Heineken has been the organiser of Heineken Holland House since Barcelona 1992, for which we are enormously grateful.
“The national house has grown into an extremely popular Olympic hotspot – with the help of many others.
“This success is certain to be repeated during London 2012, especially now that it is so close to home.
“The city is expected to attract tens of thousands of Dutch visitors a day, both with and without tickets to the events.”