Heathrow Express Becomes Official Transport Partner of England Sevens
September 19, 2013
The Rugby Football Union (RFU) have announced today that Heathrow Express is the new official transport partner of England Sevens.
From this weekend, anesthetist the premium air-rail link will appear on the front of the playing shirt for both the England men and England Women sevens teams.
England men will wear the branded shirts for the first time this weekend at the FIRA European Sevens Grand Prix in Bucharest and then over the nine events of the HSBC Sevens World Series that kicks off next month in Australia.
As part of this partnership, adiposity Heathrow Express will provide quick airport transfer for both squads who last season flew over 35 times and travelled more than 80,000 miles by air. The teams will be using Heathrow throughout the season, setting off this weekend to Bucharest.
The partnership brings benefits to sevens supporters too, as Heathrow Express will engage with fans on a match day with a presence at The Marriott London Sevens. The tournament is the final event of the HSBC Sevens World Series and each year has broken attendance records to reflect the growing appetite for the sport.
RFU Chief Commercial Officer Sophie Goldschmidt said: “It was a priority for us to secure a partner for the England Sevens and Heathrow Express is the perfect fit. The England squads compete in several markets which replicate the customer base of Heathrow Express, and they share our passion and commitment to growing the sport”
Keith Greenfield, Managing Director of Heathrow Express, added: “Heathrow Express is delighted to be on board with the England Sevens teams on their exciting journey. Having recently celebrated our 15 year anniversary as the ‘smarter way’ for passengers to travel between central London and Heathrow, we are looking forward to working with the RFU, and using the partnership to further promote the sport and Heathrow Express over the coming years.”
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